| The majority of today's college students are | | | | As an added benefit, these students are also honing |
| extremely Internet savvy. In fact, many of those | | | | their writing skills, a priceless tool for students in every |
| students, either individually or under the instruction of a | | | | field. |
| professor, create their own websites, blogs and other | | | | "It's difficult to imagine a better way to learn |
| online "homes." These sites showcase everything from | | | | composition and writing skills than to be internally |
| editorials about the student's favorite football team to | | | | incentivized and actually increase the money you |
| photo albums of spring break pictures. | | | | make, based on your writing skills," says Angela D. |
| Then there are those students, endowed with an | | | | Carrier, a former Campus Director at National College |
| entrepreneurial spirit, who transform their websites | | | | of Business and Technology. "As students draw |
| from purely recreational endeavors into selling tools. | | | | readers to their websites, they create worldwide |
| This can be an advantageous choice for students | | | | opportunities to identify potential customers." |
| who are neck deep in student loans and credit card | | | | Carrier, who taught Business Communications Skills, |
| bills. | | | | views the written word as a weakness in many |
| Chris Ellington, CEO of Article Marketer, states that | | | | college students. "One of the best ways to learn |
| "many [students] have intellectual property to sell -- | | | | anything is by doing," she says. "Why not make money |
| music, photos, all types of intellectual property -- to | | | | and learn writing, editing, and communication skills at the |
| create income. Taking the next logical step, they | | | | same time? Higher education puts a mandate on |
| create digital content and market themselves to open | | | | writing skills; monetizing personal growth and |
| financial doors." | | | | development is an outstanding way to encourage our |
| There are a plethora of potential readers just waiting | | | | students." |
| to see what others have to say, and students in | | | | As more students discover their ability to make |
| colleges and universities have much to say that is of | | | | income from intellectual property, an increasing number |
| interest. | | | | have subscribed to article marketing services to gain |
| Utilizing the World Wide Web, students are able to | | | | exposure. These students have begun to build a base |
| market and sell their own creative and intellectual | | | | for a personal business that has the potential to |
| products. This can include everything from original | | | | transform into a thriving, life-sustaining asset. |
| vocal tracks to studio-made jewelry, even editing | | | | Professors and school administrators alike are also |
| services for fellow students' papers. | | | | catching on to the trend of student-run Internet |
| Many of these students have discovered the power | | | | businesses. They identify the many benefits of allowing |
| of article marketing in their pursuit to drive traffic to | | | | students to earn money for education while |
| their websites. The process begins with the student | | | | simultaneously improving writing skills. |
| writing articles about subjects they are already | | | | As the Internet continues to grow, so will the virtual |
| knowledgeable about and getting them published online. | | | | opportunities online. Our current college students are |
| Engaging articles encourage readers to visit the | | | | our future leaders. They have things to say and the |
| personal website of the author. Ellington claims that | | | | article marketing phenomenon is giving them a platform |
| "writers find that not only are they able to develop a | | | | to say it. In the meantime, it serves well to relieve |
| readership base, they are also able to connect with | | | | some of the financial burden of a college education. |
| those having similar interests." | | | | |