The Disease That Targets Small Business Owners…

I have named it "EADD" or Entrepreneurial Attention3. Plan before you take any action. Your first urge
Deficit Disorder. A few years ago I thought it was justmay be to answer that ringing phone or respond to
an isolated case here and there but now I would saythe first piece of paper you come across, but in many
that nearly 40% of all the small business owners Icases, that is the wrong thing to do. You are much
meet suffer from this. Its symptoms include difficultybetter served adding these tasks to your specially
focusing on 1 thing at a time, trouble sticking to 1designed TO DO list (See #2) , then reviewing this list
subject or topic, not being able to finish a task, poorfor what's most critical (using the same 80/20 rule I talk
follow through in general, and the in-ability to stick withabout in sales coaching) and then and only then can
a new pattern or habit until it becomes consistent.you begin to take action.
I'm no medical doctor and I write this in some jest, but4. Keep another section where you can record and
honestly folks- I think there is a real correlationstore your great ideas. I have coached a few people
between this ADD and being your own boss.who had so many good ideas they were paralyzed
Somewhere, somehow, the same gene that makes aand didn't know where to start-so they got nothing
person bold, daring, smart (even brilliant), insightful and adone. In my humble opinion, this paralysis is caused
leader also contains an inability to stay focused.because they are afraid they'll loose the thought if they
Sound like you? I have now coached 11 different smalldon't do something right away. Keeping your future
business owners who have this EADD so I've gottenideas in a "parking lot" will free up your valuable mind
pretty good at coaching them. I recently completed anspace and allow you to focus on the matters at hand.
on line course to help me understand this and am5. Commit to sticking to new habits- and only 1 new
trying like crazy to work on my patience with thesehabit at time- for 6 weeks. Folks with EADD seem to
clients. Here-for free- are some of the basic tools thatbe trying something new all the time- and most of the
I insist a client use when I see signs of EADD:things they want to try are brilliant but they have to
1. Quit multi tasking. The ancient Chinese saying is "Manstick with it. Making a commitment to your coach or
who chase 2 rabbits catch none." Focus on 1 thing-dosomeone else in your life that will you try your new
it well- until its completed-then move onto somethinghabit for 6 weeks should give it enough time to "stick".
else.These basic steps are a must for me to get my job
2. You must keep a to do list, and this to do list has todone. If I'm on the sidelines, coaching an incredibly
be in 1 secure place. The other coaches tease mytalented athlete who cannot stay focused, I must first
EADD clients because they always are seen with theirwork on his concentration skills before we can
"Coach Thom Books"-simple $5 journal books whereexecute brilliant plays and win the game. First things
they keep a special type of To Do List I haveFirst.
developed.