| Visual impact is a huge component of retail | | | | tip reminds us that customers want to see new and |
| merchandising. Customers entering a store are greatly | | | | different products. There is an aspect of entertainment |
| influenced by the visual information they gather in the | | | | and education that customers appreciate when stores |
| first split second. One simple visual element, such as | | | | change their displays. Stores that don't change their |
| color, can catch a shopper's attention and also greatly | | | | displays weekly will have customers simply walking |
| affect their mood. In today's ultra competitive market | | | | past displays that are no longer fresh. If the customers |
| place it is of paramount importance that retailers | | | | have seen the same end cap for the last six weeks, |
| understand the basics of visual merchandising. Here | | | | the displays are no longer new or relevant to them. |
| are 5 visual merchandising tips to help you maximize | | | | These stores will not reap the potential rewards of |
| your efforts. | | | | incremental or add-on sales and can lose out to their |
| 1. Display sale products in a creative way. When | | | | competition. If the competitor down the street is |
| building a product display look for products that are | | | | constantly and creatively changing their visuals, there is |
| natural add-ons to the main product featured. A great | | | | a good chance shoppers will gravitate to that store. |
| visual merchandising tip for a grocery store: Build an | | | | 4. Color matters. Visual merchandising tips like this one |
| end cap special on tomato soup, but don't just stop | | | | are at the core of any solid merchandising plan. Color |
| with the soup, get creative. Merchandise the entire end | | | | can demand a shopper's attention, evoke emotion and |
| cap with tomato soup then place a shelf at eye level | | | | influence decisions. Your merchandising plan should |
| displaying brightly colored soup bowls as an add-on | | | | include bright colors not only for displays or end caps, |
| sale item. Visually the display would have a repeating | | | | but also for the middle of aisle runs. Visually painting |
| label accented by one ribbon shelf of bowls. This is | | | | your store with colorful focal points will help draw |
| good visual merchandising practice and great way to | | | | shoppers to those key areas. |
| increase margin. | | | | 5. Merchandising themes Themes group products |
| 2. Use accent lighting to feature products. Customers | | | | together for a powerful visual message. Theme |
| are drawn to light. Lighting can make products shine | | | | merchandising is a fun way to communicate seasonal |
| and bring colors to life. Using this visual merchandising | | | | activities or other information. If your store is a |
| tip to wash a display wall with light will enhance any | | | | hardware store, use garden gloves, flower bulbs, |
| product. Accent lighting creates visual interest for | | | | decorative pots, hand gardening tools, and potting soil |
| shoppers, and magically puts products in their sight. | | | | to get your sales started for spring. Outdoor grilling |
| Once a product has captured a customer's attention | | | | displays are great themes for grocery stores and |
| the odds are increased that a purchase is at hand. | | | | home centers. Backyard chefs will be attracted to |
| This visual merchandising tip will impact your customers | | | | every item in your display. Themes connect customers |
| and your profits. | | | | to projects or activities, and as a result, connect their |
| 3. Change displays weekly. This visual merchandising | | | | spending to your profits. |