| Now that you have some ways to find the money to | | | | 1.Will my products/services fill an aching need for my |
| get your business going, I'll be sharing some tips on | | | | target clients? |
| what you need to do during the start-up process over | | | | 2.Are they willing and able to pay? |
| the next few weeks, since more than a third of you | | | | 3.Are they relatively easy to reach so I can market to |
| who responded to my recent survey were in the start | | | | them? |
| up phase. | | | | If the answer to any of these questions is no, you |
| If you're reading this and you're already successful, | | | | might want to continue researching your niche. |
| take this opportunity to share your start up | | | | One final question to test your market niche is this-is it |
| experiences and "pay it forward" by leaving a | | | | oversaturated with competitors? If so, can you put a |
| comment. | | | | spin on your ideas? If it's a growing market then you |
| How to Choose Your Small Business Market Niche | | | | might be able to successfully throw your hat in the ring. |
| Before you pick your market niche, you need to do | | | | If not, and you're on the tail end of a trend, chances |
| some research. I'm sure you have an array of talents, | | | | are you'll struggle and you may want to re-think and |
| knowledge, interests and passions. Not all of them are | | | | refine your niche. |
| marketable and you don't want to be batting your | | | | Remember that you have a range of talents, |
| head against a wall trying to become profitable. | | | | knowledge and skills. You can find a niche where |
| Being a generalist just doesn't work. Why not? | | | | there's room to grow but that you also love. Let's say |
| Because people want to go to experts. Here are | | | | you're planning on becoming a coach. Suppose that in |
| some silly and not so silly examples of niches that are | | | | your past you've become skilled at technology, you've |
| too large, just right, and too small. | | | | worked with parents of children with ADD and you've |
| Too Large Just Right Too Small | | | | also helped people loose weight. You could specialize |
| Doctor Dermatologist Faces only | | | | in any of these areas, but you can't do all of them. |
| Internet marketer Weight loss For men 25-35 | | | | After researching each using the criteria above, you'll |
| Lawyer Estates and Wills For divorced women | | | | need to make a clear decision and go with it. Make |
| Business Consultant Marketing and Advertising Print | | | | yourself the specialist, the expert and clients will roll in. |
| advertising only | | | | Follow this simple process before making a |
| As you can see if your market niche is too large, | | | | commitment. Check out what successful businesses |
| you're likely to be passed over for an expert. If it's too | | | | are doing in your market niche. How are they |
| small there just aren't enough clients. Finding the right | | | | marketing? How profitable are they? Following these |
| niche is crucial. But before you settle on a niche here | | | | simple suggestions could have a huge impact on your |
| are 3 important criteria to consider. | | | | success. |