| While visiting some online forums many times I have | | | | having some quality inbound links. |
| seen that some website owners and also some | | | | Also, only having large number of inbound links to your |
| members who are working on their client's site often | | | | site not ensure that your site will outrank your |
| ask why a newer, smaller, or uglier site outranks their | | | | competitor. Suppose if you have large number of low |
| site. It's not easy to answer this question as it's hard to | | | | quality inbound links then your competitor can outrank |
| point out what's the reason behind it because it | | | | you with just a little number of high quality inbound links. |
| involves lot of things and may be many reasons | | | | So always focus on getting quality links from some |
| behind it or just a single. But here in this article you can | | | | relevant sites having higher PR, links from authority |
| find some points to take into consideration when a | | | | sites, news sites and if you have some relevant |
| competitor outranks you. Solving these issues could | | | | natural or one way links that will be too good as |
| play an important role for your web site to move up | | | | natural links are always more important than |
| and to outrank your competitor. | | | | reciprocals and search engines prefer them. |
| 1.Content of your Webpages: | | | | The other most important thing about link popularity is |
| Content of your webpage is so important and plays an | | | | anchor text. Always add your main keywords in your |
| important role to get higher rankings but it may also be | | | | anchor text that may sure help you to outrank your |
| the reason of dropping your ranking if it is not have | | | | competitor. |
| enough good quality, not enough useful to its users, not | | | | Also having a little variation in anchor text and |
| well optimized or your competitors have better then | | | | description of your site in inbound links will be better as |
| you. So you must check for your content again. | | | | in this way linking looks little natural. |
| Content should have some uniqueness with useful | | | | 5.Domain Age: |
| information to its users with interesting titles so that | | | | Domain age also is a factor behind ranking of your site. |
| users bound to click and visit on your page. | | | | But it does not mean that an older domain always has |
| Avoid using too much images to make your website | | | | better chance to rank well or outrank your site as an |
| attractive as search engines can not read images so | | | | older domain with low relevancy and poorly structured |
| use it only if they needed and always remember to | | | | site have no chance to rank well. So other factors like |
| add a descriptive title to your images and also add | | | | content, relevancy, link popularity are enough good then |
| alternative text through ALT attribute to your images. | | | | in this case having an older domain benefit you and |
| 2.Relevancy: | | | | you may have better chance to outrank your |
| Relevancy is another important factor for your ranking. | | | | competitor. |
| If your competitor's site has more relevant content to | | | | 6.Analyze your competitors: |
| the search query then sure it will outrank your site. | | | | Search engine ranking is always most important for a |
| Suppose if the search engines, can not define your site | | | | website and webmasters always want to see their |
| to determine how relevant your page is to a particular | | | | site among top rankings in major search engines for |
| search query then there's no possibility of your site to | | | | their targeted keywords but it is not an easy task. If |
| rank well for that search query. So always make sure | | | | you want to rank well or outrank your competitor then |
| that your content must be relevant to the theme of | | | | first analyze your competitors and then decide what to |
| the particular web page with most relevant title. | | | | do or whom to compete as ranking not only depends |
| 3.Structure of website: | | | | on the competitiveness of the keywords but also the |
| Website structure or construction of your website also | | | | size of your site. So if you have a site of |
| affects ranking of a website. If it is not well structured | | | | approximately 20-30 pages then it will not be advisable |
| or has complex structure that is not easily accessible | | | | to compete for a competitive keyword against a site |
| to its users as well as search engine spiders and if | | | | has 10,000 pages. |
| your competitor's site is well structured and easy to | | | | In this way, there may be lot of reasons that a |
| understand navigation then it may be the reason that | | | | competitor outrank you but the important thing is to |
| your competitor outranks your site as users and | | | | analyze and determine which reasons may be |
| search engine spiders use structure of your site to | | | | contributing factors and if you points out the reasons |
| learn what your site is all about. | | | | then it will be easier to you to tackle the problem and |
| 4.Link Popularity: | | | | outrank your competitor and also to rank well on major |
| Link popularity always plays a major role in ranking of | | | | search engines. |
| a website. A website can never rank well without | | | | |