| It takes money to make money. Ever heard that one? | | | | living you know what I'm talking about. Often it has |
| Well... it's true. On the internet, however... it's still true. But | | | | more to do with money management than anything |
| that requires further qualification. If you have money to | | | | else. |
| spend and you would like to jump start your internet | | | | Most ventures also require a good deal of research |
| marketing career, there are ways for you to do that, | | | | and testing. Again, if you have the money you can |
| the most obvious examples being pay-per-click and | | | | outsource that. Of course, if you have that kind of |
| cost-per-action, the watchword of 2009. There are | | | | money why are you... oh, never mind. I must say, |
| also incredibly enticing products created by the "old | | | | though, whenever I hear a marketer pitch an idea he's |
| boys club" of millionaires who are pretty much in | | | | spent thousands of hours and thousands of dollars |
| league with one another. I mean, these guys are all | | | | testing so that you don't have to, the cynic in me wells |
| friends or part of the same club of hopefuls, following | | | | up. Is that bad? I'm sorry. |
| the lead of the guys who truly are at the top and | | | | Finally, I must confess in the interest of full disclosure, |
| putting their swollen heads together to come up with | | | | some of these products I have not tried. As is often |
| yet another way to launch a product - drum roll, | | | | the case, at the time of the offer I couldn't afford the |
| please... "it's not even out yet"... slow build-up... "you can't | | | | price tag. Somehow, it was always just beyond my |
| buy it now even if you want it"... more build-up... "listen, if | | | | reach. I admit being surely tempted, though, and I mean |
| you act now, I'll let you in on the early-bird special" - | | | | tempted. |
| and make another quick 2.4 million in fifteen seconds, | | | | I am not knocking any individuals. Let's be honest. With |
| or whatever. | | | | varying degrees of success, we are all in the same |
| This is not to say their products are no good, if you | | | | game and it wouldn't be called marketing if it wasn't |
| can afford the price tag, which of course is | | | | about marketing. The good marketers do understand |
| undervalued, according to the sales spin they put on it. | | | | the need to offer something of value, they do provide |
| Have you ever wondered, looking at some of these | | | | win/win opportunities and, since they are very good at |
| sales pages, at the monetary values in parentheses | | | | what they do, it is often prudent to follow their lead. |
| and question how they arrived at that price? This is | | | | The adage, "don't try to learn how to make money |
| what you get for only $97(normally a $497 value). | | | | from someone who doesn't have any," is certainly true. |
| If I sound angry, I am... but, just a little. I am angry at the | | | | My only suggestion for newbies is start small. Even if |
| high-priced ticket items being offered that are beyond | | | | you have it to blow, start small. There are ways to get |
| the means of those desperate to find some kernel of | | | | your feet wet and learn the ropes in the shallow end, if |
| success. So, if you have the money to spend, it's often | | | | I may mix metaphors. It's better to take baby steps |
| easy to make it grow. However, it must be said that | | | | and add strategies as you begin to understand how |
| it's just as easy to lose it. Pay-per-click, for example, | | | | best to apply them. In the beginning, education is where |
| can be very costly if you don't know what you're | | | | you should spend the bulk of your money. And there |
| doing. Like any other monetary venture, these | | | | are reputable marketers out there who have designed |
| enterprises also require skilled money management. If | | | | their products with you in mind. |
| you've traded commodities or tried to play poker for a | | | | |